Archive for the ‘Podcast Reflections’ Category
Taking A Risk, Checking It Twice
Image from Seattle Times
When it comes to social media marketing, you have to be willing to take a risk or two. You have to anticipate rolling with the punches, because not every grand idea may drive it to critical mass.
As a long time Seattle resident, I consider myself a coffee snob. So I find it a bit ironic that I’m sitting at a (decent) coffee shop, writing about the latest social media campaign by Starbucks. I’ll do my best to stay impartial and keep my tastebuds separate from my marketing judgment.
Click to Pray
How do you even begin blogging about a tech-savvy priest? Like this.
Catholics get a bad rep for being old school in their ways. The traditional and conservative rituals of Catholicism, Mormonism, and other old religions are perceived to be too broken down for the modern lifestyle. But there’s nothing old school about this priest.
I’m a Horrible Listener
“You’re talking to me, but all I hear is blah blah blah”
I like to think that I’m self-aware. I know that I learn visually, like to experiment, and tend to jump in the water to see I can stay afloat. Over the years, I’ve also discovered that I’m don’t have the best listening skills. My mind tends to wander if a speaker, book, or film isn’t captivating within the first 10-15 minutes. In an age where there is so much digital noise around you, it is really easy to filter out content that isn’t appealing.
Whatever, this is my shortcoming and you know you’re guilty of it too.
The Arch Nemesis
When you have a great idea brewing in your head, it’s easy to get caught up in the excitement. Then, reality sets in and you become cognizant of the size of the Internet and the other “great” ideas in it. Well, my friends, the time has come for me to evaluate my arch nemesis.
The group final project for my podcasting class is to create a podcast series for the MCDM Program. It would be a podcast version of Flip the Media, except the content would be heavily edited to achieve consistency, quality, and less frequently published. Our hope is to create a podcast that would cover these three topics.
Let The Underdog Eat His Cake, Too
Image by Microsoft Advertising
Don’t believe everything you hear. Microsoft can be innovative, too.
The online advertising industry is a special interest network and there are lots of us out there. We are always looking for the next big thing, checking to see who is testing the water, what is driving the latest optimization idea, and how everyone is leveraging the information. In the advertising world, I think new ideas have a shorter shelf life than one hit wonders, therefore it is imperative to keep reinventing the wheel. If you don’t, you’ll easily find yourself running behind everyone else.
Podcasting: A Value Proposition
This month, I traveled to Europe through the UW Global Business Study Tour Program. The night before my flight (more like 4 hours before my 7am flight), I was frantically gathering books and music playlists to keep me entertained for the 23 hour journey. After downloading as much songs as I could, I stumbled across video podcasts on iTunes. I found a plethora of free podcast subscriptions to news shows I already watch and others I haven’t heard of. I ended up downloading 4 podcasts for my trip, including my latest favorite, The Rachel Maddow Show Podcast. So, what is a podcast you ask and why should you care?
Own Your Online Identity
Image by Bizzia.com
I can’t emphasize the value of creating your online identity. I totally respect those who want to keep things private, but there is a way to balance privacy and making sure that your identity is kosher. Especially in this digital age, it is important to develop your identity first, then control what is being shared. Luckily, we have so many resources to make this possible.
On the other hand, there are way too many sites to manage. LinkedIn. Facebook. Twitter. MySpace… you name it. I can’t even keep track anymore. But I do know that if I don’t take ownership of my identity, chances are someone else will do it for me, whether they do it deliberately or not. How many times have you found pictures of yourself on social networking sites that others posted? Or how about information about you that is shared because you were “just part of the story”? Whether you like it or not, social networks are successful because of their transparency, and there’s no changing the truth behind that reality. The irony of not being (somewhat) transparent about yourself is that you actually end up losing control of your privacy.
Food for Bored Thinkers
Bored? Hard to imagine that there are still people who are hungry for content in this day and age, but I know better than to underestimate the power and potential of Internet users.
Well, here’s some more food (content) for your thoughts (and entertainment). You never know when you need extra entertainment for your daily commute. I’ve been following a podcast and blog for the past few weeks, and it’s been a hit and miss process to find one the suits my lifestyle. I need content that is current, stimulating, and candid. Did I mention brief? Yes, I need snack sized content that I can consume on the go.
So off to the summary and review of my latest pots of gold…
