Archive for the ‘Product Review’ Category
There Is Such A Thing As A Free Lunch
I don’t know about you, but I’ve been trying to save some cash during this economic crisis, downturn, whatever you call it. In fact, my friend and I were recently talking about how we need to take on window shopping as a new hobby. Well, here’s a cheap (free) way to cure our shopping blues since being broke is the new black.
Meet Kashless. If Craigslist and Twitter had a love child, this site would be it. It is the first online marketplace to solely offer postings of free items in the Seattle area. You can either post directly with Kashless or via third party listings from sites such as Craigslist or Freecycle. Using their microblogging design, you can search by categories, by neighborhood, or by distance. They make the process seamless from bookmarking options to e-mail notifications, but the unique aspect of Kashless is their ability to narrow down your product and save your search preferences. That’s target advertising (without really being advertising) at its best!
Let The Underdog Eat His Cake, Too
Image by Microsoft Advertising
Don’t believe everything you hear. Microsoft can be innovative, too.
The online advertising industry is a special interest network and there are lots of us out there. We are always looking for the next big thing, checking to see who is testing the water, what is driving the latest optimization idea, and how everyone is leveraging the information. In the advertising world, I think new ideas have a shorter shelf life than one hit wonders, therefore it is imperative to keep reinventing the wheel. If you don’t, you’ll easily find yourself running behind everyone else.
Studious > Sexy
Let’s just get the cat out of the bag: Windows Media Player (WMP) is old school. It’s a grandfathered media player that needs to be phased out or revamped. And, it’s definitely not sexy.
Sexy aside, everything has a purpose–and WMP gets the job done. It doesn’t use as much bandwidth as Quicktime, because most websites that need to stream at high quality do not rely on WMP. Forbes.com doesn’t seem to mind Windows Media Player’s simplistic nature, because it gets the job done. News, compared to websites that use plenty of rich media graphics, does not need much bandwidth to stream their content. In the news industry, speed trumps quality to help break the news–but not to say quality is completely neglected.
