Archive for the ‘Social Media’ Category
Reality (Social Media Marketing) Bites
[originally posted 03.09.09 on Flip the Media]
I’m a huge fan of leveraging web resources, especially the new ones like social media that have popped up in within the past decade. But, I’m going to play devil’s advocate. I don’t think we know enough about social to solely rely on them for lead generation and monetization. I believe that social media provides a platform to develop conversations that create relationships, which eventually may help generate leads.
The common stigma behind many digital marketing resources is that social media is directly correlated with conversions, and that it will directly generate leads. It won’t – at least, not on its own. While we are still discovering the use of all the different mediums that are available, I believe that a huge portion of digital marketing, particularly web 2.0, social media, and user generated content, is not meant to be directly tied to ROI. It should be used as a complementary marketing tool along with advertising campaigns that are highly measurable such as paid search and online advertising.
Virtual Tea Party
I’m not one to talk politics online, and I won’t start today. But what I will share is that Americans are doing a pretty good job utilizing social media to create another digital political movement. Read the rest of this entry »
Food for Bored Thinkers
Bored? Hard to imagine that there are still people who are hungry for content in this day and age, but I know better than to underestimate the power and potential of Internet users.
Well, here’s some more food (content) for your thoughts (and entertainment). You never know when you need extra entertainment for your daily commute. I’ve been following a podcast and blog for the past few weeks, and it’s been a hit and miss process to find one the suits my lifestyle. I need content that is current, stimulating, and candid. Did I mention brief? Yes, I need snack sized content that I can consume on the go.
So off to the summary and review of my latest pots of gold…
